Wednesday, September 21, 2016

Practical Marketing Tips For MA Auto Body Shop Operations

By Shirley Powell


Automobile body repairs and replacements is a lucrative business. Vehicles provide convenience to their owners. When in a bad state, owners endeavor to have these parts redone. The business has clients on demand. However, one must be good at the craft to capture a loyal client base. Also, the operators must strive to market their services to new clients. Stoughton, MA auto body shop experts will repair and replace old and damaged car parts. Also, they have a package for providing cosmetic remodeling and repainting of vehicle bodies to clients who like the idea. However, the topmost priority for service providers and owners is the quality of the body. Its resilience provides protection to the driver and users during an accident.

Hire a good web designer to put up a functional website for your company. A website is an online brochure and connection point with your customers and potential clients. It highlights the range of services you have clients who visit your automobile center. Ensure that the designer is qualified in web development and content promotion. Experts in local search engine optimization techniques will help your clients to reach you efficiently. The site must be interactive allowing for continuous correspondence with clients.

Social media marketing is unavoidable. Platforms such as Facebook, Instagram and Twitter among others provide an easy going, informative and interactive platform to engage clients. Find a social media expert who can use text, and other multimedia to create interactive content. That will help make your online presence known to hundreds of people.

Provide convenience or your clients. Successful marketing allows clients to feel special. Provide additional services to clients such as same day services, concierge services and delivery among others. Same day service allows the client to pay extra fees not to stay in line. Concierge allows clients to have a replacement car while theirs is in the workshop. These services allow clients to have their cars worked on without any inconvenience. These services also help one to create different client packages. Extra services should attract some extra charges. However, be careful to remain within reasonable price range.

Create an event to launch your services and your premises. The launching event should include perks for clients to visit the place. It may be in the form of an open day where clients can walk in and have their cars checked and inquiries answered immediately.

The most instant trigger for new business is a job well-done. Ensure that you serve all your clients well. The most effective marketing is marketing by word of mouth. Ensure that clients have a good report from your workshop to spread around to their friends and acquaintances.

Create partnerships and networks within the industry. You will be able to be up to date with the industry progress. Also, you will land better deals when negotiating with your suppliers. This way, you will be able to secure competitive prices for clients.

Marketing is a function of all staff members. Treat clients with dignity and provide extra services for their convenience. More so, attract new business by launching the shop with incentives. Also create a strong web presence to interact with clients.




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